Digital Marketing
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Curriculum
- 12 Sections
- 206 Lessons
- 12 Weeks
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- Week 118
- 1.01 – Introduction to the Course
- 1.12 – How to Study this Course
- 1.23 – What is Marketing?
- 1.34 – Why do we need Marketing?
- 1.45 – Evolution of Marketing
- 1.56 – What is Digital Marketing?
- 1.67 – What is Communication?
- 1.78 – What are the types of Communication?
- 1.89 – Different forms of Communication
- 1.910 – Communication in the Digital Age
- 1.1011 – Importance of the Digital Communication for Businesses
- 1.1112 – Content and its Formats
- 1.1213 – PESO Model of Content / Content Distribution Channels
- 1.1314 – Inbound vs Outbound Marketing – Difference & Uses
- 1.1415 – Digital Marketing Funnels
- 1.1516 – Digital Marketing Funnel Examples
- 1.1617 – Digital Marketing Strategy and its Importance
- 1.1718 – Content in Digital Marketing Strategy
- Week 218
- 2.019 – Website in Digital Marketing Strategy
- 2.120 – Search Engine Optimization (SEO) in Digital Marketing Strategy
- 2.221 – Social Media Marketing in Digital Marketing Strategy
- 2.322 – Digital Ads in Digital Marketing Strategy
- 2.423 – Email Marketing/SMS/WhatsApp Marketing in Digital Marketing Strategy
- 2.524 – Why Content is King in Digital Marketing?
- 2.625 – Written Content and its types
- 2.726 – Graphic Content and its types
- 2.827 – Video Content and its types
- 2.928 – Audio Content and its types
- 2.1029 – Blogging and its types
- 2.1130 – Content & Marketing Funnel
- 2.1231 – Jobs available related to Content in the Freelance Marketplace
- 2.1332 – Websites & its Importance in Digital Marketing
- 2.1433 – Wix.com: Account creation and Profile set up
- 2.1534 – Wix.com: Website set up using Wix Editor
- 2.1635 – Wix.com: Website Template editing in Wix Editor
- 2.1736 – Wix.com: Connecting Domain with a Website
- Week 317
- 3.037 – Wix.com: Online Store set up using ADI
- 3.138 – Wix.com: Online Store Options and Settings in Wix
- 3.239 – Wix.com: Website Optimization for Mobile view
- 3.340 – Website Related Jobs
- 3.441 – Social Media Marketing: Why Social Media Marketing?
- 3.542 – Social Media Marketing: What is Social Media Marketing Calendar?
- 3.643 – Social Media Marketing: Canva Account Setup
- 3.744 – Social Media Marketing: Canva Menu & Options
- 3.845 – Social Media Marketing: Image Post Design in Canva
- 3.946 – Social Media Marketing: Video Post Design in Canva
- 3.1047 – Social Media Marketing: Websites for Free Social Media Marketing Resources
- 3.1148 – Facebook: What is Facebook?
- 3.1249 – Facebook: Personal Account
- 3.1350 – Facebook: Profile Setup
- 3.1451 – Facebook: Privacy and Advanced Settings
- 3.1552 – Facebook: Publishing a Post
- 3.1653 – Facebook: Page Creation
- Week 417
- 4.054 – Facebook: Page Information and Basic Settings
- 4.155 – Facebook: Advanced Page Settings
- 4.256 – Facebook: Understanding Page Roles
- 4.357 – Facebook: Page Messenger Optimization
- 4.458 – Facebook: Page Templates & Tabs
- 4.559 – Facebook: Understanding Page Reach
- 4.660 – Facebook: Increasing Page Reach Organically
- 4.761 – Facebook: Understanding Hashtags
- 4.862 – Facebook: Understanding Paid Reach
- 4.963 – Facebook: Increasing Page Followers/Likes with Ads
- 4.1064 – Facebook: Boosting a Post with Ads
- 4.1165 – Facebook: Understanding Ads Manager
- 4.1266 – Facebook: Linking Payment Method and Address in Ads Manager
- 4.1367 – Facebook: Understanding Facebook Ads Objectives
- 4.1468 – Facebook: Creating an Ad Campaign with Traffic Objective
- 4.1569 – Facebook: Creating an Ad Campaign with Lead Generation Objective
- 4.1670 – Facebook: Reviewing the Performance of Ads
- Week 517
- 5.071 – Facebook: Understanding Meta Business Suite
- 5.172 – Facebook: Adding Users to Meta Business Suite
- 5.273 – Facebook: Adding Accounts to Meta Business Suite
- 5.374 – Facebook: Adding Data Sources to Meta Business Suite
- 5.475 – Facebook: Other Important Options in Meta Business Suite
- 5.576 – Facebook: Assigning Assets to Users
- 5.677 – Facebook: Understanding Meta Business Suite Tools
- 5.778 – Facebook: Understanding Facebook Shops & Commerce Manager
- 5.879 – Facebook: Creating a Facebook Shop
- 5.980 – Facebook: Adding Catalogues in Commerce Manager
- 5.1081 – Facebook: Understanding Events Manager & Pixels
- 5.1182 – Facebook: Installing Meta Pixel on the Website
- 5.1283 – Facebook: Creating Events in Meta Pixel
- 5.1384 – Facebook: Understanding Facebook Audiences
- 5.1485 – Facebook: Creating Custom Audiences
- 5.1586 – Facebook: Creating Lookalike Audiences
- 5.1687 – Facebook: Creating Facebook Conversion Ads
- Week 617
- 6.088 – Facebook: Retargeting Ads
- 6.189 – Facebook: Creating an Ad Campaign for Catalogue Sales
- 6.290 – Facebook: Overview of Meta Ads Manager Mobile App
- 6.391 – Facebook: Ad Library
- 6.492 – Facebook: Overview of Ads & Creative Reporting
- 6.593 – Facebook: Overview of Meta Business Insights
- 6.694 -Facebook: Overview of Account Quality
- 6.795 – Facebook Groups: What are Facebook Groups and how to Create a Group
- 6.896 – Facebook Groups: Facebook Group Set Up and Advance Settings
- 6.997 – Facebook Groups: Group Types & its Features
- 6.1098 – Facebook Groups: Overview of Group Tabs & Roles
- 6.1199 – Facebook: Types of Facebook Projects in the Freelancing World
- 6.12100 – Instagram: What is Instagram and Why to Use it?
- 6.13101 – Instagram: Creating Account on Instagram
- 6.14102 – Instagram: Instagram Business and Creator Account
- 6.15103 – Instagram: Using Instagram on Mobile Phone
- 6.16104 – Instagram: Organic ways to grow your Instagram Reach
- Week 717
- 7.0105 – Instagram: How to Boost a Post using Instagram Mobile App
- 7.1106 – Instagram: Gaining Reach on Instagram by Using Facebook Ads Manager
- 7.2107 – Instagram: Overview of Instagram Insights
- 7.3108 – Instagram: Types of Instagram Projects in Freelancing World
- 7.4109 – Twitter: What is Twitter and Why to use it?
- 7.5110 – Twitter: Creating Account on Twitter
- 7.6111 – Twitter: Switching Personal Account to Professional Account
- 7.7112 – Twitter: Organic Marketing on Twitter
- 7.8113 – Twitter: How to promote your Tweet?
- 7.9114 – Twitter: Using Twitter Ads to run Paid Campaign
- 7.10115 – Twitter: Reviewing Organic and Paid Marketing with Twitter Analytics
- 7.11116 – Twitter: Types of Twitter Projects in Freelancing World
- 7.12117 – LinkedIn: What is LinkedIn and Why to Use it?
- 7.13118 – LinkedIn: Creating and Customizing Account on LinkedIn
- 7.14119 – LinkedIn: How to create a Group and Event on LinkedIn?
- 7.15120 – LinkedIn: How to Set Up an Effective Company Page?
- 7.16121 – LinkedIn: How to post a Job on LinkedIn?
- Week 817
- 8.0122 – LinkedIn: Campaign Manager Account Creation and Setup
- 8.1123 – LinkedIn: Setting up an Ad Campaign
- 8.2124 – LinkedIn: Using Organic Methods to Find Leads through LinkedIn
- 8.3125 – LinkedIn: Types of LinkedIn Projects in Freelancing World
- 8.4126 – YouTube: What is YouTube and Why to use it?
- 8.5127 – YouTube: Creating and Customizing a Channel on YouTube
- 8.6128 – YouTube: How to Upload a Video on YouTube?
- 8.7129 – YouTube: Understanding YouTube SEO
- 8.8130 – YouTube: Using TubeBuddy for YouTube SEO
- 8.9131 – YouTube: Understanding YouTube Analytics
- 8.10132 – YouTube: Earning Money Through Videos
- 8.11133 – YouTube: Managing Clients’ YouTube Channel
- 8.12134 – YouTube: Types of YouTube Projects in the Freelancing World
- 8.13135 – Difference between Google Ads and AdSense
- 8.14136 – Google Ads: Creating an Account on Google Ads
- 8.15137 – Google Ads: Overview & Setup of Google Ads Account
- 8.16138 – Google Ads: Google Auction and Quality Score
- Week 917
- 9.0139 – Google Ads: Structure of Google Search Ads Campaigns
- 9.1140 – Google Ads: Search Ads Campaign Strategy
- 9.2141 – Google Ads: Landing Pages for Google Ads
- 9.3142 – Google Ads: Keyword Research for an Ad Campaign
- 9.4143 – Google Ads: Keywords Match Types
- 9.5144 – Google Ads: Creating Search Ads Copy
- 9.6145 – Google Ads: Creating Search Ads Campaign
- 9.7146 – Google Ads: Walkthrough of Google Search Ads Campaign Dashboard
- 9.8147 – Google Ads : Negative Keywords
- 9.9148 – Google Ads: Important Google Ads Extensions
- 9.10149 – Google Ads: What is Display Ads and Why to use it?
- 9.11150 – Google Ads: Best Optimized Image Formats
- 9.12151 – Google Ads: Creating Display Ads
- 9.13152 – Google Ads: What are Video Ads?
- 9.14153 – Google Ads: Important Video Ads Formats
- 9.15154 – Google Ads: Important considerations for video Ads
- 9.16155 – Google Ads: Creating Video Ad Campaign
- Week 1017
- 10.0156 – Google Ads: Google Ads Reporting and Analysis
- 10.1157 – Google Merchant Center: Introduction
- 10.2158 – Google Merchant Center: Creating Account and Linking with Google Ads
- 10.3159 – Google Merchant Center: Verifying and Claiming Website
- 10.4160 – Google Merchant Center: Setting up Shipping
- 10.5161 – Google Merchant Center: Adding Single Product
- 10.6162 – Google Merchant Center: Adding Multiple Products using Google Sheet
- 10.7163 – Google Merchant Center: Product Data Specification
- 10.8164 – Google Merchant Center: Overview of the Dashboard
- 10.9165 – Google Merchant Center: Managing Account Access
- 10.10166 – Google Ads: Creating Google Shopping Ads
- 10.11167 – Google Merchant Center related Freelancing Projects
- 10.12168 – Introduction to Email Marketing
- 10.13169 – MailChimp: Account Setup & Introduction
- 10.14170 – MailChimp: Creating and Setting Up Audiences
- 10.15171 – MailChimp: Audience Dashboard – Tags, Segments and Inbox
- 10.16172 – MailChimp: Creating a Signup Form
- Week 1117
- 11.0173 – MailChimp: Creating a Survey
- 11.1174 – MailChimp: Preference Center
- 11.2175 – MailChimp: Designing an Email Template
- 11.3176 – MailChimp: Creating a Regular Email Campaign
- 11.4177 – MailChimp: Creating a Landing Page Campaign
- 11.5178 – MailChimp: Creating Embedded Form Campaign
- 11.6179 – MailChimp: Reviewing Campaign Reports
- 11.7180 – MailChimp: Designing a Customer Journey
- 11.8181 – MailChimp: Creating Post Cards
- 11.9182 – MailChimp : Use of Creative Assistant
- 11.10183 – MailChimp: Integration with Social Media Channels
- 11.11184 – MailChimp: Integration with Websites
- 11.12185 – MailChimp: Ad Campaigns
- 11.13186 – MailChimp: Types of MailChimp Projects in the Freelancing World
- 11.14187 – What is SMS or WhatsApp Marketing
- 11.15188 – WhatsApp Business Account
- 11.16189 – Other WhatsApp Business Settings
- Week 1217
- 12.0190 – What is Google Analytics and Why to use it?
- 12.1191 – Google Analytics: Creating an Account on Google Analytics
- 12.2192 – Google Analytics: Adding Tracking Code to the Websites
- 12.3193 – Google Analytics: Walkthrough of the Dashboards
- 12.4194 – Google Analytics: Understanding Reports
- 12.5195 – Google Analytics: Understanding Data Explorations
- 12.6196 – Google Analytics: Using data for Decision Making
- 12.7197 – Google Analytics: Linking with other Products
- 12.8198 – Google Analytics: Understanding and Creating Events
- 12.9199 – Google Analytics: Understanding and Creating Conversions
- 12.10200 – Google Analytics: Understanding and Creating Audiences
- 12.11201 – Types of Google Analytics Projects in the Freelancing World
- 12.12202 – Google Ads: Importing Conversions and Audiences from Google Analytics in Google Ads
- 12.13203 – Google Ads Advanced: Using Conversion & Audiences in Google Ads Campaign
- 12.14204 – Different Scenarios of Advanced Google Ads Campaign
- 12.15205 – Course and Skills Review
- 12.16206 – Future Directions for Digital Marketers
29 – Data Analytical Tools: Microsoft Data Analytics – Number Based Visualization in MS Excel
Topic Brief
In this lesson SME will cover Conditional formatting which is a feature of many spreadsheet applications.