Course Introduction

This course focuses on enabling trainees to learn and understand basic skills of setting-up and running online store from End-to-End including selecting niche market of products, domain hosting, selection of open-source E-Business software like Magento and Prestashop etc. Trainees will learn skill to set up online store quickly in Magento and Prestashop on localhost and on Cloud. Different payment mechanism prevailing locally and internationally will be discussed at-length to enable trainees to know about the dynamics of global E-Commerce marketplace. Trainees will be able to learn the skill of optimizing the online store using Search Engine Optimization (SEO) techniques. Facebook Ad’s, AdWords and AdSense will be discussed from the implementation viewpoint in reaching out to clients for revenue generation. AdSense will enable trainees to start earning by creating a blog and apply traffic generation techniques to increase earning at free of cost. Trainees will learn skill on how to start business utilizing AliBaba Group Webportal. Trainees will learn how to scale E-commerce business on long-term basis to generate sustainable revenue from the online store. Attention to scaling the business and management of E-Commerce business is much needed in the local ecosystem.

Learning Outcomes

After completing this course, a trainee will be able to:

• Plan, set up and maintain online E-Business.
• Market your products using digital and social media marketing.
• Identify opportunities in the Global E-Commerce ecosystem.
• Configure and run different online stores.
• Understand different payment gateways and manage online payments in Pakistan.
• Evaluate and mitigate management issues related to the emergence of E-Commerce ecosystem.
• Develop product management strategy for E-Business.

First Lecture