Course Introduction
This course focuses on enabling trainees to learn and understand basic skills of setting-up and running online store from End-to-End including selecting niche market of products, domain hosting, selection of open-source E-Business software like Magento and Prestashop etc. Trainees will learn skill to set up online store quickly in Magento and Prestashop on localhost and on Cloud. Different payment mechanism prevailing locally and internationally will be discussed at-length to enable trainees to know about the dynamics of global E-Commerce marketplace. Trainees will be able to learn the skill of optimizing the online store using Search Engine Optimization (SEO) techniques. Facebook Ad’s, AdWords and AdSense will be discussed from the implementation viewpoint in reaching out to clients for revenue generation. AdSense will enable trainees to start earning by creating a blog and apply traffic generation techniques to increase earning at free of cost. Trainees will learn skill on how to start business utilizing AliBaba Group Webportal. Trainees will learn how to scale E-commerce business on long-term basis to generate sustainable revenue from the online store. Attention to scaling the business and management of E-Commerce business is much needed in the local ecosystem.
Learning Outcomes
After completing this course, a trainee will be able to:
- Plan, set up and maintain online E-Business.
- Market your products using digital and social media marketing.
- Identify opportunities in the Global E-Commerce ecosystem.
- Configure and run different online stores.
- Understand different payment gateways and manage online payments in Pakistan.
- Evaluate and mitigate management issues related to the emergence of E-Commerce ecosystem.
- Develop product management strategy for E-Business.
Curriculum
- 12 Sections
- 194 Lessons
- 12 Weeks
- Week 117
- 2.01-Introduction
- 2.12 – Basic Components of an E-Commerce Business
- 2.23 – Latest Motivational Statistics and Facts
- 2.34 – Freelancing Earning Potential in E-Commerce
- 2.45 – Core Problems of Conventional Business
- 2.56 – E-Commerce: A solution for Conventional Business
- 2.67 – E-Commerce: Local Business Opportunities
- 2.78 – E-Commerce: Local Business Success Examples
- 2.89 – E-Commerce: International Business Opportunities
- 2.910 – E-Commerce: Essential Components of International Businesses
- 2.1011 – Business to Consumer (B2C)
- 2.1112 – Business to Consumer: Success Story of Pakistan – Daraz.pk
- 2.1213 – Business to Consumer: International Success Story – Amazon
- 2.1314 – Business to Consumer: International Success Story – Booking.com
- 2.1415 – Business to Business (B2B)
- 2.1516 – Business to Business: International Success Story – AliBaba
- 2.1617 – Consumer to Business (C2B)
- Week 216
- 3.018 – Consumer to Business: Success Story – SurveyMonkey
- 3.119 – Online Marketplace Analysis
- 3.220 – Click Ecosystem
- 3.321 – Example of Click Ecosystem: Facebook API
- 3.422 – Online Marketplace Map: Customer Segments and Search Intermediaries
- 3.523 – Online Marketplace Map: Intermediaries, Influencers and Media Sites
- 3.624 – Digital Business Infrastructure
- 3.725 – Internet Technology: Gentle Walkthrough
- 3.826 – Hosting a Website
- 3.927 – Domain Name Registration
- 3.1028 – Example: Registration of Domain using 1and1.com
- 3.1129 – Software As a Service (SaaS ) Model
- 3.1230 – Example of SaaS Model – EVERNOTE
- 3.1331 – Challenges in Deploying SaaS
- 3.1432 – Security Issues in Cloud Computing
- 3.1533 – Cloud Computing: 3rd Party Dependencies
- Week 316
- 4.034 – Amazon Web Services (AWS )
- 4.135 – Workshop on Creating, Deploying WordPress on AWS
- 4.236 – Online Advertisement: Motivation and Market Leader
- 4.337 – Comparison of Google Ads vs Facebook Ads
- 4.438 – Google Ads: Google Ads
- 4.539 – Google Ads: How Google Ads Works?
- 4.640 – Ads in Action: Setting up Campaign on Google Ads
- 4.741 – Ads in Action: Google Analytics Dashboard
- 4.842 – Google AdSense: What is Google AdSense?
- 4.943 – Google AdSense: How Google AdSense Works?
- 4.1044 – Google AdSense: Setting-up Google AdSense
- 4.1145 – Google AdSense: How to Make Money from Google AdSense?
- 4.1246 – Google AdSense: Do’s and Don’t of Google AdSense
- 4.1347 – Facebook Ads: Facebook Ads Marketing Lifecycle
- 4.1448 – Facebook Ads in Action: Setting-up Campaign – Objective
- 4.1549 – Facebook Ads: Setting-up Campaign – Ad Set – Audience
- Week 417
- 5.050 – Facebook Ads: Setting-up Campaign – Ad Set – Placement
- 5.151 – Facebook Ads: Setting-up Campaign – Budget and Schedule
- 5.252 – Facebook Ads: Setting-up Campaign – Ad Identity
- 5.353 – Facebook Ads: Setting-up Campaign – Ad Format
- 5.454 – Facebook Ads: Setting-up Campaign – Ad Text
- 5.555 – Facebook Ad: Running End to End Campaign – I
- 5.656 – Facebook Ad: Running End to End Campaign – II
- 5.757 – Facebook Page: Setting up Facebook Page
- 5.858 – Facebook Page: Promoting Facebook Page
- 5.959 – Online Store: Components of Online Store – Active Online Presence
- 5.1060 – Online Store: Components of Online Store – Mobile Responsive Website
- 5.1161 – Online Store: Components of Online Store – Guest Sign in
- 5.1262 – Online Store: Components of Online Store – Product Catalogue and Branded Products
- 5.1363 – Online Store: Components of Online Store – Product Review and Rating
- 5.1464 – Online Store: Components of Online Store – Recommendations
- 5.1565 – Online Store: Components of Online Store – Efficient Search Capabilities
- 5.16Assignment 1
- Week 516
- 6.066 – Online Store: Components of Online Store – User Experience (UX)
- 6.167 – Online Store: Components of Online Store – Inventory Management
- 6.268 – Online Store: Components of Online Store – Supply Side Management
- 6.369 – Online Store: Components of Online Store – Dropshipping
- 6.470 – Online Store: Components of Online Store – How Dropshipping Works?
- 6.571 – Online Store: Components of Online Store – Pros and Cons of Dropshipping
- 6.672 – Online Store: Components of Online Store – Reliable Shopping Cart
- 6.773 – Online Store: Components of Online Store – Secure Online Payment
- 6.874 – Online Store: Components of Online Store – Shipping Information and Charges
- 6.975 – Online Store: Components of Online Store – Order Tracking
- 6.1076- Online Store: Components of Online Store – Loyalty Program
- 6.1177 – Online Store: Components of Online Store – Customer Relationship Management
- 6.1278 – Selling on Daraz: Importance of Selling on Daraz.pk
- 6.1379 – Selling on Daraz: Sign Up at Daraz.pk Seller Account
- 6.1480 – Selling on Daraz: Verify your Identity and Address Book
- 6.1581 – Selling on Daraz: Fill in Bank Information
- Week 618
- 7.082 – Selling on Daraz: Checking Commission Fees on Products Categories
- 7.183 – Selling on Daraz: Adding And Managing Products
- 7.284 – Selling on Daraz: Manage Orders
- 7.385 – Selling on Daraz: Daraz.pk Promotions
- 7.486 – Selling on Daraz: Daraz.pk Campaign
- 7.587 – Selling on Daraz: Daraz.pk Vouchers
- 7.688 – Selling on Daraz: Daraz.pk Store Designer
- 7.789 – Selling on Daraz: Daraz University
- 7.890 – Selling on Daraz: Store Ratings & Reviews
- 7.991 – Selling on Daraz: Fulfillment by Daraz.pk
- 7.1092 – Selling on Daraz: Daraz Return Policy
- 7.1193 – Selling on Daraz: Why and How to Register a Business
- 7.1294 – Selling on Daraz: Taxation for Local and International Business In Pakistan
- 7.1395 – E-Commerce Platforms: Overview of E-Commerce Platforms including Shopify and WooCommerce
- 7.1496 – Shopify Store Setup: Detailed Introduction to Shopify
- 7.1597 – Shopify Store Setup: Detailed Overview of Shopify Pricing
- 7.16Assignment 2
- 7.17Quiz 215 Minutes10 Questions
- Week 716
- 8.098 – Shopify Store Setup: Creating Shopify Account
- 8.199 – Shopify Store Setup: Quick Intro to Shopify Dashboard
- 8.2100 – Shopify Store Setup: Setting up Domain Name
- 8.3101 – Shopify Store Setup: How to Choose Store Theme, Change Fonts and Colors
- 8.4102 – Shopify Store Setup: How to Create and Manage Collections
- 8.5103 – Shopify Store Setup: How to Add Products to Store?
- 8.6104 – Shopify Store Setup: How to Add and Manage Product Variants?
- 8.7105 – Shopify Store Setup: How to Create Navigation Menu and link them with Collection and Pages
- 8.8106 – Shopify Store Setup: How to Customize Your HomePage
- 8.9107 – Shopify Store Setup: How to Customize Product and Collection Pages?
- 8.10108 – Shopify Store Setup: How to Customize Cart Page
- 8.11109 – Shopify Store Setup: How to Create Discount Codes?
- 8.12110 – Shopify Store Setup: Why and How to Create Blogs on Shopify Store
- 8.13111 – Shopify Store Setup: How to Set Up Currency, Time Zone and Shipping Information
- 8.14112 – Shopify Store Setup: Setting up Payments Methods
- 8.15113 – Shopify Store Setup: Pages in Store About Contact and Policies
- Week 817
- 9.0114 – Shopify Store Setup: How to Read and Analyze Your Shopify Analytics
- 9.1115 – Shopify Store Setup: Shopify Apps to Level Up Your Store Performance
- 9.2116 – Shopify Store Setup: What is Upselling and CrossSelling Best Shopify Apps
- 9.3117 – Shopify Store Setup: Practical Examples of Pre-Cross Selling and UpSelling
- 9.4118 – Shopify Store Setup: Post-Purchase UpSelling and Cross Selling Shopify Apps
- 9.5119 – Shopify Store Setup: How to Fulfill Orders
- 9.6120 – Shopify Store Setup: How to Retain Your Customers
- 9.7121 – Shopify Store Setup: How to Collect Your Customers Leads
- 9.8122 – Shopify Store Setup: How to Reach Customers via Emails
- 9.9123 – Shopify Store Email Marketing app: Klaviyo Email Marketing System Introduction
- 9.10124 – Shopify Store Email Marketing app: Klaviyo: Sign up Forms, Lists and Segments
- 9.11125 – Shopify Store Email Marketing app: Klaviyo: Generating Coupon codes in Klaviyo
- 9.12126 – Shopify Store Email Marketing app: Creating Campaigns
- 9.13127 – Shopify Store Email Marketing app: Creating and Understanding Flows
- 9.14128 – Shopify Dropshipping: What is Dropshipping Business
- 9.15129 – Shopify Dropshipping: How to Start a Dropshipping Business with Shopify
- 9.16Assignment 3
- Week 916
- 10.0130 – Shopify Dropshipping: Shopify Dropshipping Apps to Dropship with AliExpress
- 10.1131 – Shopify Dropshipping: How to Install Dser App and Import Products from Aliexpress
- 10.2132 – Shopify Dropshipping: How to Find the Supplier of your Product
- 10.3133 – Shopify Freelancing: Earning Opportunities of Shopify on Freelance Marketplaces
- 10.4134 – WooCommerce Store Setup: Installation of WordPress on Web Hosting
- 10.5135 – WooCommerce Store Setup: Installation and Setup of WooCommerce on WordPress
- 10.6136 – WooCommerce Store Setup: Installation and setup of Astra theme and Astra Starter Sites Plugin
- 10.7137 – WooCommerce Store Setup: How to Import the Right Template for a Store from Starter Sites
- 10.8138 – WooCommerce Store Setup: How to Customize a Template and its Pages
- 10.9139 – WooCommerce Store Setup: WooCommerce Categories and Menu
- 10.10140 – WooCommerce Store Setup: Adding Products in WooCommerce
- 10.11141 – WooCommerce Store Setup: Setting up Payment Method and Shipping Details
- 10.12142 – WooCommerce Store Setup: Setting up Email and Checkout Settings
- 10.13143 – WooCommerce Store Setup: Order Processing in WooCommerce
- 10.14144 – WooCommerce Store Setup: Recommended WordPress Plugins to Improve Store Performance
- 10.15145 – WooCommerce Store Setup: Recommended WordPress Plugins for Email Marketing and SEO
- Week 1017
- 11.0146 – Payment Gateway in Pakistan: What is Payment Gateway?
- 11.1147 – Payment Gateway in Pakistan: Making Online Payment in Pakistan
- 11.2148 – Payment Gateway in Pakistan: Cash on Delivery (COD) Payment Method
- 11.3149 – Payment Gateway in Pakistan: How to Open Cash on Delivery (COD) Account
- 11.4150 – Payment Gateway in Pakistan: How to Process Cash on Delivery (COD) Orders
- 11.5151 – Payment Gateway in Pakistan – EasyPaisa: What is EasyPaisa?
- 11.6152 – Payment Gateway in Pakistan – EasyPaisa: How it Works?
- 11.7153 – Payment Gateway in Pakistan – EasyPaisa Opening Merchant Account
- 11.8154 – Payment Gateway in Pakistan – EasyPaisa Sandbox Environment
- 11.9155 – Payment Gateway in Pakistan – JazzCash: What is JazzCash?
- 11.10156 – Payment Gateway in Pakistan – JazzCash: How it Works?
- 11.11157 – Payment Gateway in Pakistan – JazzCash: Opening Merchant Account
- 11.12158 – Payment Gateway in Pakistan -HBL – Internet Payment Gateway (IPG): What is IPG and How it works?
- 11.13159 – Payment Gateway in Pakistan -HBL – Internet Payment Gateway (IPG): Opening Merchant Account in IPG
- 11.14160 – Payment Gateway in Pakistan -Payoneer: What is Payoneer and How it works?
- 11.15161 – Payment Gateway in Pakistan – Payoneer: Opening Merchant Account in Payoneer
- 11.16Assignment 4
- Week 1116
- 12.0162 – Payment Gateway in Pakistan – Integration with Online Store
- 12.1163 – Payment Gateways in Pakistan – Comparison of EasyPaisa vs Jazzcash vs HBL- IPG
- 12.2164 – Search Engine Optimization – Quick Walkthrough: Basic Structure of WebPage
- 12.3165 – Search Engine Optimization – Quick Walkthrough: Meta Tag in html
- 12.4166 – Search Engine Optimization – Quick Walkthrough: Example of Meta Tag
- 12.5167 – Search Engine Optimization – Quick Walkthrough: What is SEO?
- 12.6168 – Search Engine Optimization – Quick Walkthrough: Rational for SEO
- 12.7169 – Search Engine Optimization – Quick Walk-through: Components of SEO
- 12.8170 – Search Engine Optimization – Quick Walkthrough: What is PageRanking in Google?
- 12.9171 – Search Engine Optimization – Quick Walkthrough: How Search Engine Works?
- 12.10172 – Search Engine Optimization – Quick Walkthrough: Webpage Speed Checklist
- 12.11173 – Search Engine Optimization – Quick Walkthrough: Page Speed & Search Ranking Factor
- 12.12174 – Search Engine Optimization – Quick Walkthrough: Linking Pages within Website
- 12.13175 – Search Engine Optimization – Quick Walkthrough: How to Structure a Website?
- 12.14176 – Search Engine Optimization – Quick Walkthrough: On-Page Optimization
- 12.15177 – Search Engine Optimization – Quick Walkthrough: Link-Building
- Week 1213
- 13.0178 – Search Engine Optimization – Quick Walkthrough: How to Handle H1 and H2 Tags?
- 13.1179 – Search Engine Optimization – Quick Walkthrough: Link Juice
- 13.2180 – Search Engine Optimization – Quick Walkthrough: How to Handle 301’s ?
- 13.3181 – Search Engine Optimization – Quick Walkthrough: How to Handle 404?
- 13.4182 – Search Engine Optimization – Quick Walkthrough: Hyphen vs Underscores
- 13.5183 – Search Engine Optimization – Quick Walkthrough: What are Canonicals?
- 13.6184 – Search Engine Optimization – Quick Walkthrough: How to Handle Canonicals?
- 13.7185 – Search Engine Optimization – Quick Walkthrough: Keyword Planning and Content Generation
- 13.8186 – Search Engine Optimization – Quick Walkthrough: Keyword Generating Tools
- 13.9187 – Freelance Marketplaces: Earning Opportunities on Famous Freelance Marketplaces
- 13.10188 – Selling Digital Products: Earning Opportunities on Envato Market
- 13.11189 – Selling Digital Products: Types of Digital Products We Can Sell on Envato
- 13.12190 – Selling Digital Products: Envato Success Story – Themefusion