Course Introduction
Search Engine Optimization (SEO) empowers a business to rank higher in search engine results which helps in reaching a wider audience. Humans are inquisitive in nature and they search for answers all the time. This was made easier with the advent of technology and Google has become the go-to search engine for Billions of people all around the world. This can be achieved by understanding how Google search engine works and how it ranks websites. This course is the key to understand one of the most important skills in Digital Marketing. If businesses can learn to rank their websites on Google, then they can literally expect millions of visitors to their website with millions of opportunities to get leads and sales.
This course is in line with international curriculum standards. In this course, you will learn about what Google and Bing are, how search works, how do Search Engines rank websites, why Google is the ultimate search engine, what does it take to be a favorite in Google’s algorithm, how can you rank high for your targeted keywords, which tools and techniques do you need to outrank your competitors. In this course, you will also learn how to optimize your content and websites to rank high in those search engines, how to use tools to perform SEO, and how to run an SEO project successfully. The course is based on hands-on exercises with detailed video lectures, MCQs, and reference learning material for detailed review.
Learning Outcomes
After completion of this course students will be able to:
- Use the Google Search engine efficiently.
- Practice different steps to do efficient keyword research.
- Utilize keywords with your unique content.
- Plan SEO activities based on how search engines rank websites. Change the existing structure of a website to rank it higher in search results.
- Create a better marketing strategy for any product or service keeping in mind the importance of SEO.
- Perform On-page Optimization to rank the website higher in Google search results.
- Integrate some on-page factors like Sitemap, Robots.txt, and Schema.
- Configure important tools like Google Search Console and Google Analytics.
- Implement different on-page factors on a WordPress website using the necessitating plugin, called The Yoast SEO plugin.
- Perform Off-page Optimization, also called Link Building.
- Perform Video, Social Media, and AppStore SEO according to the latest trends and techniques.
- Apply advanced techniques that will make the websites rank better than competitors.
- Use some of the most important tools for SEO.
- Manage a complete SEO project.
- Acquire online SEO-related projects on different freelancing platforms.
- Perform competitor analysis.
- Create SEO Project Performance report.
Curriculum
- 12 Sections
- 225 Lessons
- 12 Weeks
- Week 119
- 2.01 – Getting Started with the Course: Introduction to the Course
- 2.12 – Getting Started with the Course: Introduction to the Course Instructor
- 2.23 – Getting Started with the Course: How is this Course Structured?
- 2.34 – Getting Started with the Course: Who is this Course for?
- 2.45 – Introduction to Google & SEO: What is Search? Why is Search so Important?
- 2.56 – Introduction to Google & SEO: How many Search Engines are there? Which Search Engines are Important?
- 2.67 – Introduction to Google & SEO: What is Google? Is it only a Search Engine or a Company?
- 2.78 – Introduction to Google & SEO: History of Google & Bing Search Engines
- 2.89 – Introduction to Google & SEO: How Google Search Works?
- 2.910 – Introduction to Google & SEO: What is Search Engine Optimization?
- 2.1011 – Introduction to Google & SEO: What are SEO Ranking Factors?
- 2.1112 – Introduction to Google & SEO: On-page Optimization vs. Off-page Optimization
- 2.1213 – Introduction to Google & SEO: Search vs. Social vs. Digital Marketing
- 2.1314 – Introduction to Google & SEO: White Hat vs. Grey Hat vs. Black Hat SEO
- 2.1415 – Introduction to Google & SEO: Organic SEO vs. SEM
- 2.1516 – Introduction to Google & SEO: How is SEO Profession Different than Development and Design
- 2.1617 – Why Google?: What is Content?
- 2.1718 -Why Google?: What is Google’s Mission?
- 2.1819 – Why Google?: Difference between a Search Engine & an Answer Engine?
- Week 219
- 3.020 – Why Google?: Google’s Approach to Search
- 3.121 – Why Google?: Google Search Page Structure
- 3.222 – Why Google?: What makes Google the Best Search Engine?
- 3.323 – SEO in the broader Digital Marketing Sphere: Digital Media & SEO
- 3.424 – SEO in the broader Digital Marketing Sphere: Difference between Inbound Marketing and Outbound Marketing
- 3.525 SEO in the broader Digital Marketing Sphere: How does Search play a role in Successful Inbound Marketing?
- 3.626 – SEO: Keyword Research – Introduction to Keywords
- 3.727 – SEO: Keyword Research – Types of Keywords
- 3.828 – SEO: Keyword Research – What is Keyword Research?
- 3.929 – SEO: Keyword Research – Google Ads Account for Keyword Planner Tool
- 3.1030 – SEO: Keyword Research – Understanding Google Ads Keyword Planner Tool
- 3.1131 – SEO: Keyword Research – How to Research Keywords with Free Google Ads Keyword Planner?
- 3.1232 – SEO: Keyword Research – Organize your Keyword Research
- 3.1333 – SEO: Keyword Research – Link your Keyword Research with your Business Goals
- 3.1434 – SEO: Keyword Research – Expand the Keyword Research into Synonyms
- 3.1535 – SEO: Keyword Research – Clean up your Data from Duplicates
- 3.1636 – SEO: Keyword Research – Understand the Commerciality of the Keywords
- 3.1737 – SEO: Keyword Research – Shortlist the right Keywords into Groups?
- 3.1838 – SEO: Keyword Research – Try not to Overlap the Keywords
- Week 320
- 4.039 – SEO: Keyword Research – Keyword Research with some other Free and Paid Tools
- 4.140 – SEO: Keyword Research – Keyword Research Case Study 1
- 4.241 – SEO: Keyword Research – Keyword Research Case Study 2
- 4.342 – SEO: Keyword Research – Restricted keywords in Google keyword planner tool
- 4.443 – SEO: Keyword Research – Keyword Research using advanced tools
- 4.544 – Basics of Creating Content for a Website: Difference between Domain and Hosting
- 4.645 – Basics of Creating Content for a Website: What is HTML? Why is it Important?
- 4.746 – Basics of Creating Content for a Website: What is a CMS? Why is it Important?
- 4.847 – Basics of Creating Content for a Website: Home Page – The most Important Page
- 4.948 – Basics of Creating Content for a Website: Product & Service Pages – The Money Pages
- 4.1049 – Basics of Creating Content for a Website: About, Contact and Team Pages – Brand Value and Information
- 4.1150 – Basics of Creating Content for a Website: Number of Pages
- 4.1251 – Basics of Creating Content for a Website: Are single page websites good for SEO?
- 4.1352 – Getting started with On-page Optimization in SEO: What is On-page Optimization?
- 4.1453 – Getting started with On-page Optimization in SEO: How Important is On-page Optimization?
- 4.1554 – Getting started with On-page Optimization in SEO: What is Included in On-page Optimization?
- 4.1655 – SEO: On-page Optimization – Page-Level Factors: What are HTML Meta Tags?
- 4.1756 – SEO: On-page Optimization – Page-Level Factors: Keywords in HTML Meta Tags
- 4.1857 – SEO: On-page Optimization – Page-Level Factors: Creating Website Content with Shortlisted Keywords
- 4.19Assignment 1
- Week 419
- 5.058 – SEO: On-page Optimization – Page-Level Factors: Importance of Language in Content
- 5.159 – SEO: On-page Optimization – Page-Level Factors: Optimizing Content with Keywords & Synonyms
- 5.260 – SEO: On-page Optimization – Page-Level Factors: Length of the Content
- 5.361 – SEO: On-page Optimization – Page-Level Factors: Content Headings (H1-H6)
- 5.462 – SEO: On-page Optimization – Page-Level Factors: Dividing Content into Sections
- 5.563 – SEO: On-page Optimization – Page-Level Factors: LSI Keywords in Content
- 5.664 – SEO: On-page Optimization – Page-Level Factors: Keywords utilization in Website Content
- 5.765 – SEO: On-page Optimization – Image SEO: Importance of Images
- 5.866 – SEO: On-page Optimization – Image SEO: Image Types and Sizes
- 5.967 – SEO: On-page Optimization – Image SEO: ALT Tags for Images
- 5.1068 – SEO: On-page Optimization – Image SEO: Descriptive Titles, Captions, & Text for images
- 5.1169 – SEO: On-page Optimization – Image SEO: Image File Name & URLs
- 5.1270 – SEO: On-page Optimization – Image SEO: Relevancy & Quality of the Images
- 5.1371 – SEO: On-page Optimization – Image SEO: Optimize Placement
- 5.1472 – SEO: On-page Optimization – Image SEO: Optimize Images for speed & Responsiveness
- 5.1573 – SEO: On-page Optimization – Image SEO: Use an Image Sitemap
- 5.1674 – SEO: On-page Optimization – SITE-LEVEL Factors: Website Structure & its Importance
- 5.1775 – SEO: On-page Optimization – SITE-LEVEL Factors: SEO/Human Friendly URLs
- 5.1876 – SEO: On-page Optimization – SITE-LEVEL Factors: HTML Sitemaps
- Week 520
- 6.077 – SEO: On-page Optimization – SITE-LEVEL Factors: XML Sitemaps
- 6.178 – SEO: On-page Optimization – SITE-LEVEL Factors: XML Sitemap Creation and Integration
- 6.279 – SEO: On-page Optimization – SITE-LEVEL Factors: Internal Linking
- 6.380 – SEO: On-page Optimization – SITE-LEVEL Factors: Website UpTime & Security
- 6.481 – SEO: On-page Optimization – SITE-LEVEL Factors: Too Many Links to Other Websites
- 6.582 – SEO: On-page Optimization – SITE-LEVEL Factors: Breadcrumb Navigation
- 6.683 – SEO: On-page Optimization – SITE-LEVEL Factors: Robots.txt
- 6.784 – SEO: On-page Optimization – SITE-LEVEL Factors: Configuration of Robots.txt file
- 6.885 – SEO: On-page Optimization – Advanced Content Optimization: Content Recency and Frequency
- 6.986 – SEO: On-page Optimization – Advanced Content Optimization: Blog – The Value Pages
- 6.1087 – SEO: On-page Optimization – Advanced Content Optimization: Ebooks, Guides, Tools and Other Value Pages
- 6.1188 – SEO: On-page Optimization – Advanced Content Optimization: What is Content Duplication? How important is it?
- 6.1289 – SEO: On-page Optimization – Advanced Content Optimization: Fixing Content Duplication with 301 Redirects
- 6.1390 – SEO: On-page Optimization – Advanced Content Optimization: Avoiding Content Duplication with Canonical Tag
- 6.1491 – SEO: On-page Optimization – Domain Factors: What are SEO Domain Factors?
- 6.1592 – SEO: On-page Optimization – Domain Factors: Difference between TLD, Domain and Sub-Domain
- 6.1693 – SEO: On-page Optimization – Domain Factors: Local or Country TLD Extension
- 6.1794 – SEO: On-page Optimization – Domain Factors: Keywords in the Domain
- 6.1895 – SEO: On-page Optimization – Domain Factors: Age of the Domain, Ownership and History
- 6.19Assignment 2
- Week 619
- 7.096 – SEO: On-page Optimization – Advanced Factors: What are the Advanced On-page Optimization Factors
- 7.197 – SEO: On-page Optimization – Advanced Factors: Better Website Layout & User Experience
- 7.298 – SEO: On-page Optimization – Advanced Factors: Broken URLs and How to fix them
- 7.399 – SEO: On-page Optimization – Advanced Factors: Page Loading Speed
- 7.4100 – SEO: On-page Optimization – Advanced Factors: Mobile Friendly Websites
- 7.5101 – SEO: On-page Optimization – Advanced Factors: AMP for Websites
- 7.6102 – SEO: On-page Optimization – Advanced Factors: What are Rich Snippets or Structured Data?
- 7.7103 – SEO: On-page Optimization – Advanced Factors: Testing Structured Data Markup or Rich Snippets
- 7.8104 – SEO: On-page Optimization – Advanced Factors: Rich Snippets: Business or Company
- 7.9105 – SEO: On-page Optimization – Advanced Factors: Rich Snippets: Person
- 7.10106 – SEO: On-page Optimization – Advanced Factors: Rich Snippets: Recipe
- 7.11107 – SEO: On-page Optimization – Advanced Factors: Rich Snippets: Reviews
- 7.12108 – SEO: On-page Optimization – Advanced Factors: Configuration of Schema
- 7.13109 – SEO: On-page Optimization – Advanced Factors: Social SEO – Facebook Meta Tags
- 7.14110 – SEO: On-page Optimization – Advanced Factors: Social SEO – Twitter Meta Tags
- 7.15111 – SEO: On-page Optimization – Advanced Factors: Secure your Site with HTTPS
- 7.16112 – SEO: On-page Optimization – Advanced Factors: Implementation of Yoast SEO Plugin (Part 1)
- 7.17113 – SEO: On-page Optimization – Advanced Factors: Implementation of Yoast SEO Plugin (Part 2)
- 7.18114 – SEO: Off Page Optimization or Link Building: What is Off-Page Optimization or Link Building?
- Week 719
- 8.0115 – SEO: Off Page Optimization or Link Building: Different Types of Backlinks
- 8.1116 – SEO: Off Page Optimization or Link Building: Elements of a Backlink
- 8.2117 – SEO: Off Page Optimization or Link Building: What are NoFollow Links?
- 8.3118 – SEO: Off Page Optimization or Link Building: Characteristics of Linking Domain
- 8.4119 – SEO: Off Page Optimization or Link Building: Characteristics of Linking Page
- 8.5120 – SEO: Off Page Optimization or Link Building: Diversity of Link Types
- 8.6121 – SEO: Off Page Optimization or Link Building: Characteristics of Backlinks
- 8.7122 – SEO: Off Page Optimization or Link Building: Link Building Techniques
- 8.8123 – SEO: Off Page Optimization or Link Building: How to get Links Naturally?
- 8.9124 – SEO: Off Page Optimization or Link Building: Content Curation & Link Building
- 8.10125 – SEO: Off Page Optimization or Link Building: Get Links by Offering Free Tools
- 8.11126 – SEO: Off Page Optimization or Link Building: Do Paid Links Work in the Long Run?
- 8.12127 – SEO: Off Page Optimization or Link Building: Link Building with Guest Blogging
- 8.13128 – SEO: Off Page Optimization or Link Building: Can Links Shared on Social Media be considered Backlinks?
- 8.14129 – SEO: Off Page Optimization or Link Building: Avoid Black Hat Link Building Techniques
- 8.15130 – SEO: Off Page Optimization or Link Building: Analyzing competitors’ backlinks
- 8.16131 – SEO: Website Audit & Analysis: What is a Website Audit?
- 8.17132 – SEO: Website Audit & Analysis: How to Audit a Website for SEO?
- 8.18133 – SEO: Website Audit & Analysis: Understanding SEO Quake Chrome Extension – PART 1
- Week 820
- 9.0134 – SEO: Website Audit & Analysis: Understanding SEO Quake Chrome Extension – PART 2
- 9.1135 – SEO: Website Audit & Analysis: Creating a Basic Audit Report for Initial Review
- 9.2136 – Advanced SEO: Hands-on with Essential Tools: Google Search Console (Google Webmaster Tools)
- 9.3137 – Advanced SEO: Hands-on with Essential Tools: Google Search Console Configuration
- 9.4138 – Advanced SEO: Hands-on with Essential Tools: Bing Webmaster Tools
- 9.5139 – Advanced SEO: Hands-on with Essential Tools: Google PageSpeed Insights Tool
- 9.6140 – Advanced SEO: Hands-on with Essential Tools: Google Mobile Friendly Testing Tool
- 9.7141 – Advanced SEO: Hands-on with Essential Tools: AMP Validator
- 9.8142 – Advanced SEO: Hands-on with Essential Tools: Google Lighthouse
- 9.9143 – Advanced SEO: Hands-on with Essential Tools: W3C HTML Validator
- 9.10144 – Advanced SEO: Hands-on with Essential Tools: Google Analytics Configuration
- 9.11145 – SEO Project Management: What is SEO Project Management?
- 9.12146 – SEO Project Management: SEO for Clients vs. SEO for your Own Website
- 9.13147 – SEO Project Management: What steps are included in SEO Project Management?
- 9.14148 – SEO Project Management: Step 1 – Create a List of Relevant Keywords
- 9.15149 – SEO Project Management: Step 2 – Map Out Focus Keywords for Specific Pages
- 9.16150 – SEO Project Management: Step 3 – SEO Optimize each Page with Keywords
- 9.17151 – SEO Project Management: Step 4 – Create a Blog for Long Tail Keywords
- 9.18152 – SEO Project Management: Step 5 – Create a Link Building Plan
- 9.19Assignment 3
- Week 919
- 10.0153 – SEO Project Management: Step 6 – Stay Current – Always Update Content to Outmatch the Competition
- 10.1154 – SEO Project Management: Step 7 – Keep Track of Your Rankings & Progress
- 10.2155 – SEO Project Management: Step 8 – SEO Reporting & Client Communication
- 10.3156 – SEO Project Management: Step 9 – Keep Monitoring Your Competitors
- 10.4157 – SEO Project Management: Step 10 – Innovate and Think of New Ideas to Keep Your Content Up-to-Date
- 10.5158 – Advanced SEO: Official Google Webmaster Guidelines – General Guidelines: Help Google find your Pages
- 10.6159 – Advanced SEO: Official Google Webmaster Guidelines – General Guidelines: Help Google Understand your Pages
- 10.7160 – Advanced SEO: Official Google Webmaster Guidelines – General Guidelines: Help Visitors Use your Pages
- 10.8161 – Advanced SEO: Official Google Webmaster Guidelines – Quality Guidelines: Content
- 10.9162 – Advanced SEO: Official Google Webmaster Guidelines – Specific Guidelines: Avoid these Techniques
- 10.10163 – Advanced SEO: Official Google Webmaster Guidelines – Manual Actions Report
- 10.11164 – Advanced SEO: Official Google Webmaster Guidelines – Submitting a Reconsideration Request for Penalised Website
- 10.12165 – Advanced SEO: Official Bing Webmaster Guidelines – Main SEO Factors
- 10.13166 – Advanced SEO: Official Bing Webmaster Guidelines – Technical SEO
- 10.14167 – Advanced SEO: Official Bing Webmaster Guidelines – On-Page SEO
- 10.15168 – Advanced SEO: Deep Dive – Researching Keywords with Google Trends
- 10.16169 – Advanced SEO: Deep Dive – Google Suggested Keywords
- 10.17170 – Advanced SEO: Deep Dive – Keywords from Competitors’ Websites
- 10.18171 – Advanced SEO: Deep Dive – Advanced Google Search Operators
- Week 1020
- 11.0172 – Advanced SEO: Deep Dive – What are Search Operators?
- 11.1173 – Advanced SEO: Deep Dive – Some Important Search Operators
- 11.2174 – Advanced SEO: Local SEO – What are Google Maps?
- 11.3175 – Advanced SEO: Local SEO – What is Local SEO?
- 11.4176 – Advanced SEO: Local SEO – Signup for Google My Business
- 11.5177 – Advanced SEO: Local SEO – Getting around Google My Business
- 11.6178 – Advanced SEO: Local SEO – Local SEO Ranking Signals
- 11.7179 – Advanced SEO: Local SEO – Negative Local SEO Factors
- 11.8180 – Advanced SEO: Video SEO – What is Video SEO? How is it different from Traditional SEO?
- 11.9181 – Advanced SEO: Video SEO – What makes YouTube the 2nd biggest Search Engine
- 11.10182 – Advanced SEO: Video SEO – Most popular Types of Search Queries that show Video as a result in Google
- 11.11183 – Advanced SEO: Video SEO – Different Methods to Create Video Content
- 11.12184 – Advanced SEO: Video SEO – Keywords Research for Videos
- 11.13185 – Advanced SEO: Video SEO – Main Video SEO Ranking Factors
- 11.14186 – Advanced SEO: Video SEO – How to use Video to Outrank your Competition?
- 11.15187 – Advanced SEO: Video SEO – Videos on Social Media vs. Videos on YouTube
- 11.16188 – Advanced SEO: Video SEO – Best Practices for Video SEO by Google
- 11.17189 – Advanced SEO: Multilingual & Multi-Regional SEO: What is the difference between Multiregional and Multilingual Websites
- 11.18190 – Advanced SEO: Multilingual & Multi-Regional SEO: Managing Multilingual Versions of your Website
- 11.19Assignment 4
- Week 1119
- 12.0191 – Advanced SEO: Multilingual & Multi-Regional SEO: Targeting Site Content to a Specific Country (GeoTargeting)
- 12.1192 – Advanced SEO: Mobile SEO – What is Mobile SEO or ASO?
- 12.2193 – Advanced SEO: Mobile SEO – Structure of Android and Apple App Stores
- 12.3194 – Advanced SEO: Mobile SEO – App Store Policies
- 12.4195 – Advanced SEO: Mobile SEO – ASO: Keyword Research
- 12.5196 – Advanced SEO: Mobile SEO – ASO: App Title
- 12.6197 – Advanced SEO: Mobile SEO – ASO: App Icon
- 12.7198 – Advanced SEO: Mobile SEO – ASO: App Screenshots
- 12.8199 – Advanced SEO: Mobile SEO – ASO: App Description
- 12.9200 – Advanced SEO: Mobile SEO – ASO: Preview Video
- 12.10201 – Advanced SEO: Mobile SEO – ASO: Ratings & Reviews
- 12.11202 – Advanced SEO: Mobile SEO – ASO: Retention
- 12.12203 – Advanced SEO: Mobile SEO – ASO: Competitive Analysis
- 12.13204 – Advanced SEO: Mobile SEO – Popular tools for ASO
- 12.14205 – Advanced SEO: Mobile SEO – ASO: Tips & Tricks
- 12.15206 – Myths & Misconceptions about Search Engines: Is SEO Dead?
- 12.16207 – Myths & Misconceptions about Search Engines: Paid Search Helps Bolster Organic Results
- 12.17208 – Myths & Misconceptions about Search Engines: You can Pay Google to Rank High
- 12.18209 – Myths & Misconceptions about Search Engines: SEO Professionals claiming to Rank you in 3 to 6 months
- Week 1212
- 13.0210 – Future Predictions: Voice based SEO
- 13.1211 – Future Predictions: Machine Learning & Artificial Intelligence
- 13.2212 – Hands-on Case Studies: Live Audit of Website 1
- 13.3213 – Hands-on Case Studies: Live Audit of Website 2
- 13.4214 – How to Create SEO Performance Report
- 13.5215 – Earning with SEO: Different Ways to Earn with SEO
- 13.6216 – Earning with SEO: How do People Hire SEO Professionals?
- 13.7217 – Earning with SEO: How to Qualify a Good SEO Project on UpWork
- 13.8218 – Earning with SEO: How to Price your SEO Services
- 13.9219 – Top SEO & Marketing news to Follow
- 13.10220 – Top SEO Marketing Authority and Experts to Follow
- 13.11221 – Closing: Closing Remarks & Key Takeaways