25 SEO in the broader Digital Marketing Sphere: How does Search play a role in Successful Inbound Marketing?
You will learn how we can understand the intent of a customer. It can either be a need or a want. Understanding the intent and creating/optimizing content around the intentions of the audience can really produce a constant stream highly qualified traffic which results in high conversion rates.
Skill(s) the trainee will acquire after completing this topic:
- You will understand how Search plays a role in successful Inbound Marketing.
- You will understand how to use intent of a customer to optimize your website.
- You will understand how intent based content can really produce a constant stream of qualified traffic with high conversion rates.