SEO (Search Engine Optimization)
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Curriculum
- 12 Sections
- 225 Lessons
- 12 Weeks
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- Week 119
- 2.01 – Getting Started with the Course: Introduction to the Course
- 2.12 – Getting Started with the Course: Introduction to the Course Instructor
- 2.23 – Getting Started with the Course: How is this Course Structured?
- 2.34 – Getting Started with the Course: Who is this Course for?
- 2.45 – Introduction to Google & SEO: What is Search? Why is Search so Important?
- 2.56 – Introduction to Google & SEO: How many Search Engines are there? Which Search Engines are Important?
- 2.67 – Introduction to Google & SEO: What is Google? Is it only a Search Engine or a Company?
- 2.78 – Introduction to Google & SEO: History of Google & Bing Search Engines
- 2.89 – Introduction to Google & SEO: How Google Search Works?
- 2.910 – Introduction to Google & SEO: What is Search Engine Optimization?
- 2.1011 – Introduction to Google & SEO: What are SEO Ranking Factors?
- 2.1112 – Introduction to Google & SEO: On-page Optimization vs. Off-page Optimization
- 2.1213 – Introduction to Google & SEO: Search vs. Social vs. Digital Marketing
- 2.1314 – Introduction to Google & SEO: White Hat vs. Grey Hat vs. Black Hat SEO
- 2.1415 – Introduction to Google & SEO: Organic SEO vs. SEM
- 2.1516 – Introduction to Google & SEO: How is SEO Profession Different than Development and Design
- 2.1617 – Why Google?: What is Content?
- 2.1718 -Why Google?: What is Google’s Mission?
- 2.1819 – Why Google?: Difference between a Search Engine & an Answer Engine?
- Week 219
- 3.020 – Why Google?: Google’s Approach to Search
- 3.121 – Why Google?: Google Search Page Structure
- 3.222 – Why Google?: What makes Google the Best Search Engine?
- 3.323 – SEO in the broader Digital Marketing Sphere: Digital Media & SEO
- 3.424 – SEO in the broader Digital Marketing Sphere: Difference between Inbound Marketing and Outbound Marketing
- 3.525 SEO in the broader Digital Marketing Sphere: How does Search play a role in Successful Inbound Marketing?
- 3.626 – SEO: Keyword Research – Introduction to Keywords
- 3.727 – SEO: Keyword Research – Types of Keywords
- 3.828 – SEO: Keyword Research – What is Keyword Research?
- 3.929 – SEO: Keyword Research – Google Ads Account for Keyword Planner Tool
- 3.1030 – SEO: Keyword Research – Understanding Google Ads Keyword Planner Tool
- 3.1131 – SEO: Keyword Research – How to Research Keywords with Free Google Ads Keyword Planner?
- 3.1232 – SEO: Keyword Research – Organize your Keyword Research
- 3.1333 – SEO: Keyword Research – Link your Keyword Research with your Business Goals
- 3.1434 – SEO: Keyword Research – Expand the Keyword Research into Synonyms
- 3.1535 – SEO: Keyword Research – Clean up your Data from Duplicates
- 3.1636 – SEO: Keyword Research – Understand the Commerciality of the Keywords
- 3.1737 – SEO: Keyword Research – Shortlist the right Keywords into Groups?
- 3.1838 – SEO: Keyword Research – Try not to Overlap the Keywords
- Week 320
- 4.039 – SEO: Keyword Research – Keyword Research with some other Free and Paid Tools
- 4.140 – SEO: Keyword Research – Keyword Research Case Study 1
- 4.241 – SEO: Keyword Research – Keyword Research Case Study 2
- 4.342 – SEO: Keyword Research – Restricted keywords in Google keyword planner tool
- 4.443 – SEO: Keyword Research – Keyword Research using advanced tools
- 4.544 – Basics of Creating Content for a Website: Difference between Domain and Hosting
- 4.645 – Basics of Creating Content for a Website: What is HTML? Why is it Important?
- 4.746 – Basics of Creating Content for a Website: What is a CMS? Why is it Important?
- 4.847 – Basics of Creating Content for a Website: Home Page – The most Important Page
- 4.948 – Basics of Creating Content for a Website: Product & Service Pages – The Money Pages
- 4.1049 – Basics of Creating Content for a Website: About, Contact and Team Pages – Brand Value and Information
- 4.1150 – Basics of Creating Content for a Website: Number of Pages
- 4.1251 – Basics of Creating Content for a Website: Are single page websites good for SEO?
- 4.1352 – Getting started with On-page Optimization in SEO: What is On-page Optimization?
- 4.1453 – Getting started with On-page Optimization in SEO: How Important is On-page Optimization?
- 4.1554 – Getting started with On-page Optimization in SEO: What is Included in On-page Optimization?
- 4.1655 – SEO: On-page Optimization – Page-Level Factors: What are HTML Meta Tags?
- 4.1756 – SEO: On-page Optimization – Page-Level Factors: Keywords in HTML Meta Tags
- 4.1857 – SEO: On-page Optimization – Page-Level Factors: Creating Website Content with Shortlisted Keywords
- 4.19Assignment 1
- Week 419
- 5.058 – SEO: On-page Optimization – Page-Level Factors: Importance of Language in Content
- 5.159 – SEO: On-page Optimization – Page-Level Factors: Optimizing Content with Keywords & Synonyms
- 5.260 – SEO: On-page Optimization – Page-Level Factors: Length of the Content
- 5.361 – SEO: On-page Optimization – Page-Level Factors: Content Headings (H1-H6)
- 5.462 – SEO: On-page Optimization – Page-Level Factors: Dividing Content into Sections
- 5.563 – SEO: On-page Optimization – Page-Level Factors: LSI Keywords in Content
- 5.664 – SEO: On-page Optimization – Page-Level Factors: Keywords utilization in Website Content
- 5.765 – SEO: On-page Optimization – Image SEO: Importance of Images
- 5.866 – SEO: On-page Optimization – Image SEO: Image Types and Sizes
- 5.967 – SEO: On-page Optimization – Image SEO: ALT Tags for Images
- 5.1068 – SEO: On-page Optimization – Image SEO: Descriptive Titles, Captions, & Text for images
- 5.1169 – SEO: On-page Optimization – Image SEO: Image File Name & URLs
- 5.1270 – SEO: On-page Optimization – Image SEO: Relevancy & Quality of the Images
- 5.1371 – SEO: On-page Optimization – Image SEO: Optimize Placement
- 5.1472 – SEO: On-page Optimization – Image SEO: Optimize Images for speed & Responsiveness
- 5.1573 – SEO: On-page Optimization – Image SEO: Use an Image Sitemap
- 5.1674 – SEO: On-page Optimization – SITE-LEVEL Factors: Website Structure & its Importance
- 5.1775 – SEO: On-page Optimization – SITE-LEVEL Factors: SEO/Human Friendly URLs
- 5.1876 – SEO: On-page Optimization – SITE-LEVEL Factors: HTML Sitemaps
- Week 520
- 6.077 – SEO: On-page Optimization – SITE-LEVEL Factors: XML Sitemaps
- 6.178 – SEO: On-page Optimization – SITE-LEVEL Factors: XML Sitemap Creation and Integration
- 6.279 – SEO: On-page Optimization – SITE-LEVEL Factors: Internal Linking
- 6.380 – SEO: On-page Optimization – SITE-LEVEL Factors: Website UpTime & Security
- 6.481 – SEO: On-page Optimization – SITE-LEVEL Factors: Too Many Links to Other Websites
- 6.582 – SEO: On-page Optimization – SITE-LEVEL Factors: Breadcrumb Navigation
- 6.683 – SEO: On-page Optimization – SITE-LEVEL Factors: Robots.txt
- 6.784 – SEO: On-page Optimization – SITE-LEVEL Factors: Configuration of Robots.txt file
- 6.885 – SEO: On-page Optimization – Advanced Content Optimization: Content Recency and Frequency
- 6.986 – SEO: On-page Optimization – Advanced Content Optimization: Blog – The Value Pages
- 6.1087 – SEO: On-page Optimization – Advanced Content Optimization: Ebooks, Guides, Tools and Other Value Pages
- 6.1188 – SEO: On-page Optimization – Advanced Content Optimization: What is Content Duplication? How important is it?
- 6.1289 – SEO: On-page Optimization – Advanced Content Optimization: Fixing Content Duplication with 301 Redirects
- 6.1390 – SEO: On-page Optimization – Advanced Content Optimization: Avoiding Content Duplication with Canonical Tag
- 6.1491 – SEO: On-page Optimization – Domain Factors: What are SEO Domain Factors?
- 6.1592 – SEO: On-page Optimization – Domain Factors: Difference between TLD, Domain and Sub-Domain
- 6.1693 – SEO: On-page Optimization – Domain Factors: Local or Country TLD Extension
- 6.1794 – SEO: On-page Optimization – Domain Factors: Keywords in the Domain
- 6.1895 – SEO: On-page Optimization – Domain Factors: Age of the Domain, Ownership and History
- 6.19Assignment 2
- Week 619
- 7.096 – SEO: On-page Optimization – Advanced Factors: What are the Advanced On-page Optimization Factors
- 7.197 – SEO: On-page Optimization – Advanced Factors: Better Website Layout & User Experience
- 7.298 – SEO: On-page Optimization – Advanced Factors: Broken URLs and How to fix them
- 7.399 – SEO: On-page Optimization – Advanced Factors: Page Loading Speed
- 7.4100 – SEO: On-page Optimization – Advanced Factors: Mobile Friendly Websites
- 7.5101 – SEO: On-page Optimization – Advanced Factors: AMP for Websites
- 7.6102 – SEO: On-page Optimization – Advanced Factors: What are Rich Snippets or Structured Data?
- 7.7103 – SEO: On-page Optimization – Advanced Factors: Testing Structured Data Markup or Rich Snippets
- 7.8104 – SEO: On-page Optimization – Advanced Factors: Rich Snippets: Business or Company
- 7.9105 – SEO: On-page Optimization – Advanced Factors: Rich Snippets: Person
- 7.10106 – SEO: On-page Optimization – Advanced Factors: Rich Snippets: Recipe
- 7.11107 – SEO: On-page Optimization – Advanced Factors: Rich Snippets: Reviews
- 7.12108 – SEO: On-page Optimization – Advanced Factors: Configuration of Schema
- 7.13109 – SEO: On-page Optimization – Advanced Factors: Social SEO – Facebook Meta Tags
- 7.14110 – SEO: On-page Optimization – Advanced Factors: Social SEO – Twitter Meta Tags
- 7.15111 – SEO: On-page Optimization – Advanced Factors: Secure your Site with HTTPS
- 7.16112 – SEO: On-page Optimization – Advanced Factors: Implementation of Yoast SEO Plugin (Part 1)
- 7.17113 – SEO: On-page Optimization – Advanced Factors: Implementation of Yoast SEO Plugin (Part 2)
- 7.18114 – SEO: Off Page Optimization or Link Building: What is Off-Page Optimization or Link Building?
- Week 719
- 8.0115 – SEO: Off Page Optimization or Link Building: Different Types of Backlinks
- 8.1116 – SEO: Off Page Optimization or Link Building: Elements of a Backlink
- 8.2117 – SEO: Off Page Optimization or Link Building: What are NoFollow Links?
- 8.3118 – SEO: Off Page Optimization or Link Building: Characteristics of Linking Domain
- 8.4119 – SEO: Off Page Optimization or Link Building: Characteristics of Linking Page
- 8.5120 – SEO: Off Page Optimization or Link Building: Diversity of Link Types
- 8.6121 – SEO: Off Page Optimization or Link Building: Characteristics of Backlinks
- 8.7122 – SEO: Off Page Optimization or Link Building: Link Building Techniques
- 8.8123 – SEO: Off Page Optimization or Link Building: How to get Links Naturally?
- 8.9124 – SEO: Off Page Optimization or Link Building: Content Curation & Link Building
- 8.10125 – SEO: Off Page Optimization or Link Building: Get Links by Offering Free Tools
- 8.11126 – SEO: Off Page Optimization or Link Building: Do Paid Links Work in the Long Run?
- 8.12127 – SEO: Off Page Optimization or Link Building: Link Building with Guest Blogging
- 8.13128 – SEO: Off Page Optimization or Link Building: Can Links Shared on Social Media be considered Backlinks?
- 8.14129 – SEO: Off Page Optimization or Link Building: Avoid Black Hat Link Building Techniques
- 8.15130 – SEO: Off Page Optimization or Link Building: Analyzing competitors’ backlinks
- 8.16131 – SEO: Website Audit & Analysis: What is a Website Audit?
- 8.17132 – SEO: Website Audit & Analysis: How to Audit a Website for SEO?
- 8.18133 – SEO: Website Audit & Analysis: Understanding SEO Quake Chrome Extension – PART 1
- Week 820
- 9.0134 – SEO: Website Audit & Analysis: Understanding SEO Quake Chrome Extension – PART 2
- 9.1135 – SEO: Website Audit & Analysis: Creating a Basic Audit Report for Initial Review
- 9.2136 – Advanced SEO: Hands-on with Essential Tools: Google Search Console (Google Webmaster Tools)
- 9.3137 – Advanced SEO: Hands-on with Essential Tools: Google Search Console Configuration
- 9.4138 – Advanced SEO: Hands-on with Essential Tools: Bing Webmaster Tools
- 9.5139 – Advanced SEO: Hands-on with Essential Tools: Google PageSpeed Insights Tool
- 9.6140 – Advanced SEO: Hands-on with Essential Tools: Google Mobile Friendly Testing Tool
- 9.7141 – Advanced SEO: Hands-on with Essential Tools: AMP Validator
- 9.8142 – Advanced SEO: Hands-on with Essential Tools: Google Lighthouse
- 9.9143 – Advanced SEO: Hands-on with Essential Tools: W3C HTML Validator
- 9.10144 – Advanced SEO: Hands-on with Essential Tools: Google Analytics Configuration
- 9.11145 – SEO Project Management: What is SEO Project Management?
- 9.12146 – SEO Project Management: SEO for Clients vs. SEO for your Own Website
- 9.13147 – SEO Project Management: What steps are included in SEO Project Management?
- 9.14148 – SEO Project Management: Step 1 – Create a List of Relevant Keywords
- 9.15149 – SEO Project Management: Step 2 – Map Out Focus Keywords for Specific Pages
- 9.16150 – SEO Project Management: Step 3 – SEO Optimize each Page with Keywords
- 9.17151 – SEO Project Management: Step 4 – Create a Blog for Long Tail Keywords
- 9.18152 – SEO Project Management: Step 5 – Create a Link Building Plan
- 9.19Assignment 3
- Week 919
- 10.0153 – SEO Project Management: Step 6 – Stay Current – Always Update Content to Outmatch the Competition
- 10.1154 – SEO Project Management: Step 7 – Keep Track of Your Rankings & Progress
- 10.2155 – SEO Project Management: Step 8 – SEO Reporting & Client Communication
- 10.3156 – SEO Project Management: Step 9 – Keep Monitoring Your Competitors
- 10.4157 – SEO Project Management: Step 10 – Innovate and Think of New Ideas to Keep Your Content Up-to-Date
- 10.5158 – Advanced SEO: Official Google Webmaster Guidelines – General Guidelines: Help Google find your Pages
- 10.6159 – Advanced SEO: Official Google Webmaster Guidelines – General Guidelines: Help Google Understand your Pages
- 10.7160 – Advanced SEO: Official Google Webmaster Guidelines – General Guidelines: Help Visitors Use your Pages
- 10.8161 – Advanced SEO: Official Google Webmaster Guidelines – Quality Guidelines: Content
- 10.9162 – Advanced SEO: Official Google Webmaster Guidelines – Specific Guidelines: Avoid these Techniques
- 10.10163 – Advanced SEO: Official Google Webmaster Guidelines – Manual Actions Report
- 10.11164 – Advanced SEO: Official Google Webmaster Guidelines – Submitting a Reconsideration Request for Penalised Website
- 10.12165 – Advanced SEO: Official Bing Webmaster Guidelines – Main SEO Factors
- 10.13166 – Advanced SEO: Official Bing Webmaster Guidelines – Technical SEO
- 10.14167 – Advanced SEO: Official Bing Webmaster Guidelines – On-Page SEO
- 10.15168 – Advanced SEO: Deep Dive – Researching Keywords with Google Trends
- 10.16169 – Advanced SEO: Deep Dive – Google Suggested Keywords
- 10.17170 – Advanced SEO: Deep Dive – Keywords from Competitors’ Websites
- 10.18171 – Advanced SEO: Deep Dive – Advanced Google Search Operators
- Week 1020
- 11.0172 – Advanced SEO: Deep Dive – What are Search Operators?
- 11.1173 – Advanced SEO: Deep Dive – Some Important Search Operators
- 11.2174 – Advanced SEO: Local SEO – What are Google Maps?
- 11.3175 – Advanced SEO: Local SEO – What is Local SEO?
- 11.4176 – Advanced SEO: Local SEO – Signup for Google My Business
- 11.5177 – Advanced SEO: Local SEO – Getting around Google My Business
- 11.6178 – Advanced SEO: Local SEO – Local SEO Ranking Signals
- 11.7179 – Advanced SEO: Local SEO – Negative Local SEO Factors
- 11.8180 – Advanced SEO: Video SEO – What is Video SEO? How is it different from Traditional SEO?
- 11.9181 – Advanced SEO: Video SEO – What makes YouTube the 2nd biggest Search Engine
- 11.10182 – Advanced SEO: Video SEO – Most popular Types of Search Queries that show Video as a result in Google
- 11.11183 – Advanced SEO: Video SEO – Different Methods to Create Video Content
- 11.12184 – Advanced SEO: Video SEO – Keywords Research for Videos
- 11.13185 – Advanced SEO: Video SEO – Main Video SEO Ranking Factors
- 11.14186 – Advanced SEO: Video SEO – How to use Video to Outrank your Competition?
- 11.15187 – Advanced SEO: Video SEO – Videos on Social Media vs. Videos on YouTube
- 11.16188 – Advanced SEO: Video SEO – Best Practices for Video SEO by Google
- 11.17189 – Advanced SEO: Multilingual & Multi-Regional SEO: What is the difference between Multiregional and Multilingual Websites
- 11.18190 – Advanced SEO: Multilingual & Multi-Regional SEO: Managing Multilingual Versions of your Website
- 11.19Assignment 4
- Week 1119
- 12.0191 – Advanced SEO: Multilingual & Multi-Regional SEO: Targeting Site Content to a Specific Country (GeoTargeting)
- 12.1192 – Advanced SEO: Mobile SEO – What is Mobile SEO or ASO?
- 12.2193 – Advanced SEO: Mobile SEO – Structure of Android and Apple App Stores
- 12.3194 – Advanced SEO: Mobile SEO – App Store Policies
- 12.4195 – Advanced SEO: Mobile SEO – ASO: Keyword Research
- 12.5196 – Advanced SEO: Mobile SEO – ASO: App Title
- 12.6197 – Advanced SEO: Mobile SEO – ASO: App Icon
- 12.7198 – Advanced SEO: Mobile SEO – ASO: App Screenshots
- 12.8199 – Advanced SEO: Mobile SEO – ASO: App Description
- 12.9200 – Advanced SEO: Mobile SEO – ASO: Preview Video
- 12.10201 – Advanced SEO: Mobile SEO – ASO: Ratings & Reviews
- 12.11202 – Advanced SEO: Mobile SEO – ASO: Retention
- 12.12203 – Advanced SEO: Mobile SEO – ASO: Competitive Analysis
- 12.13204 – Advanced SEO: Mobile SEO – Popular tools for ASO
- 12.14205 – Advanced SEO: Mobile SEO – ASO: Tips & Tricks
- 12.15206 – Myths & Misconceptions about Search Engines: Is SEO Dead?
- 12.16207 – Myths & Misconceptions about Search Engines: Paid Search Helps Bolster Organic Results
- 12.17208 – Myths & Misconceptions about Search Engines: You can Pay Google to Rank High
- 12.18209 – Myths & Misconceptions about Search Engines: SEO Professionals claiming to Rank you in 3 to 6 months
- Week 1212
- 13.0210 – Future Predictions: Voice based SEO
- 13.1211 – Future Predictions: Machine Learning & Artificial Intelligence
- 13.2212 – Hands-on Case Studies: Live Audit of Website 1
- 13.3213 – Hands-on Case Studies: Live Audit of Website 2
- 13.4214 – How to Create SEO Performance Report
- 13.5215 – Earning with SEO: Different Ways to Earn with SEO
- 13.6216 – Earning with SEO: How do People Hire SEO Professionals?
- 13.7217 – Earning with SEO: How to Qualify a Good SEO Project on UpWork
- 13.8218 – Earning with SEO: How to Price your SEO Services
- 13.9219 – Top SEO & Marketing news to Follow
- 13.10220 – Top SEO Marketing Authority and Experts to Follow
- 13.11221 – Closing: Closing Remarks & Key Takeaways
85 – SEO: On-page Optimization – Advanced Content Optimization: Content Recency and Frequency
SEO101_Topic085
Topic Brief
You will understand why Google prefers recent content and an increased content frequency.
Skill(s) the trainee will acquire after completing this topic:
- You will understand Content Recency and Frequency.
- You will understand why Google prefers recent content.
- You will understand why Google prefers an increased content frequency.